I've spent over a decade building design practices inside complex, high-stakes organisations — from a three-person team to a twenty-strong, multi-location function spanning four countries. Along the way I've led design for products at every scale: a fintech platform that grew to nine million accounts, a luxury skincare brand redesigning its entire customer experience across global markets, a telecoms giant trying to unify thirteen brands simultaneously, and an AI-driven product where the algorithm itself was the experience.

Working across industries — fintech, luxury commerce, enterprise platforms, consumer goods, healthtech — has demanded a specific kind of adaptability: earning credibility fast, getting fluent in new contexts quickly, and making design decisions under commercial pressure with incomplete information. That pressure has made me sharper and more commercially literate than most design leaders who've spent their careers in a single sector. Every industry has its own language and its own definition of what "good" looks like — learning to operate fluently across all of them, while holding onto what matters in every one of them, has given me a breadth of reference that consistently informs how I think about problems. The principles that transfer — about users, about teams, about what makes design work actually land — are the ones I trust most, because they've been tested across the widest possible range of contexts.

What I care most about in the work — beyond the craft itself — is getting design into the room where strategy gets made. Not as an observer, but as a co-owner. I've sat in those rooms, shaped roadmaps, co-owned OKRs, and pushed back on product decisions when the user evidence pointed elsewhere. I've also coached designers into those conversations for the first time and watched them find their confidence. Both of those things matter to me equally.

Outside of work, I co-host Ladies, Wine & Design London — part of a global non-profit that supports women and non-binary creatives through mentorship, portfolio reviews, and community. I've been mentoring designers monthly for nearly a decade, and it's one of the most consistently rewarding things I do. I grew up in Mumbai, built my career in New York, and have called London home since 2019.