Senior Experience Designer
Soong Sup Shin
Redesigning Montecito Bank & Trust's website to introduce a community feel and connect with its people.
Montecito Bank & Trust came to us with one major issue - as being the largest locally owned community bank, they wanted customers to know and understand that they aren't just another bank, but they are here for their customers. We redesigned the website giving it a soft touch and using imagery and language that made people connect with it.
We also redesigned the Wealth portion of the website. This gave the business audience (who were making larger investments) the same community feels but in an elevated manner.