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Creative Director

Micah Heiselt

Senior Experience Designer

Angira Chokshi

Senior Designer

Soong Sup Shin

Reinventing the popular South Beach Diet for a mobile first audience.

Our client created a solution that eliminates the overwhelming feeling of loosing weight through 3 phases of resetting your body, re-introducing delicious and nutritious foods and eating all foods in moderation. The mobile first experience we created allows users to:


  • Always know where they stand with their diet through the Dynamic Journal. Users can get a snapshot of what they have eaten today and what food categories they are in need of, making it easy for them to stick with their plan.

  • Log any food users consume into the app in a heart beat with Quick Logging. Keeping track of what you eat and when you eat it, doesn’t have to be a chore.


Access South Beach Diet’s growing database of foods and recipes, allowing users to explore new delicious foods and incorporate them into their healthy lifestyle.

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