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Creative Director

Micah Heiselt

Experience Lead

Angira Chokshi

Senior Designer

Lia Fernandez

An innovative way for parents to approach their children(s) life insurance with Northwestern Mutual.

Parachute was a solution created by Northwestern Mutual. Parachute came up with insurance plans that parents could select for their children. This allowed parents to start planning well before the child was even born and have milestones associated for the child’s life.


The biggest achievement while designing the app was developing an interactive graph that helped parents’ project expenses related to a future they desired for their child, while being able to see how the numbers changed, based on the different insurance plans they could choose from.

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